Staging is the act of preparing a home prior to going up for sale in the marketplace. The goal of staging is to sell a home quickly, and for the most money possible. Staging focuses on improving a property to make it appealing to the largest generic audience of potential homebuyers - that is why staging is not decorating. Decorating is personalizing a home with the homeowners? colors, art, collections, photos, etc. - staging is depersonalizing a home, the opposite of decorating.
Usually less is more when preparing a home for sale. The goal is to sell the home, not the furniture, so often a good portion of the furniture, as well as the knick-knacks, must be packed & stored to show off the home?s features.
Cleaning is also a part of staging, particularly the windows, kitchen & bathrooms. Much like detailing a car before you sell it, your home should be spotless before hitting the MLS.
Many techniques are used to stage a property. De-cluttering, depersonalizing, deodorizing, updating old or unattractive fixtures, painting, furniture rearrangement and accessorizing are just some of the changes used to make a home more inviting to potential buyers. For vacant homes, rental furniture is often used. Properly executed staging leads the eye to attractive features while minimizing flaws.