Tom recently completed the indepth coursework & field-work required to become an                     

Accredited Staging Professional

What is Staging?


When you get ready to place your home on the market for sale, it becomes a product. Similar to a product on the shelf at your local store, the product has features and benefits as well as pluses and minuses, and competition. To compete with the competition in the marketplace you must be priced right and look better than the other products. Your home is no different, it is one of many homes for sale and you must present it, to the buyers, in the best possible light. A study by HUD shows professionaly staged homes sell for 17% more money!

Staging is the act of preparing a home prior to going up for sale in the marketplace. The goal of staging is to sell a home quickly, and for the most money possible. Staging focuses on improving a property to make it appealing to the largest generic audience of potential homebuyers - that is why staging is not decorating. Decorating is personalizing a home with the homeowners? colors, art, collections, photos, etc. - staging is depersonalizing a home, the opposite of decorating.

 Usually less is more when preparing a home for sale. The goal is to sell the home, not the furniture, so often a good portion of the furniture, as well as the knick-knacks, must be packed & stored to show off the home?s features.

 Cleaning is also a part of staging, particularly the windows, kitchen & bathrooms. Much like detailing a car before you sell it, your home should be spotless before hitting the MLS.

 Many techniques are used to stage a property. De-cluttering, depersonalizing, deodorizing, updating old or unattractive fixtures, painting, furniture rearrangement and accessorizing are just some of the changes used to make a home more inviting to potential buyers. For vacant homes, rental furniture is often used. Properly executed staging leads the eye to attractive features while minimizing flaws.